Bee's Purity
Bee's Purity - Why Purity Matters
increases the standard of diamonds and assess other important grading factors beyond the 4Cs, such as cutting proportions, make, purity, brilliance, treatments, weight distribution, elegance and excellence. Amongst all, purity is one of the most weighted evaluating elements that adopts. Purity refers to a diamond’s inclusions in terms of its location, size, nature, and effect on the diamond’s overall durability.
Mr. Bee Ng, founder of , developed 
standard after having accumulated over forty years of experience in the diamonds supply industry worldwide. Today, this meticulous standard of is adhered to by all of ' gemologists and diamonds associates in order to source and select only diamonds with highest quality. By closely examining each diamond with a trained eye under magnification would one be able to identify those with good purity from the ordinaries.
On average, our gemologists go through 50 to 80 diamonds in order to find one with good purity, suitable for selection. Diamonds with the following characteristics cannot be found at :
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visibly included without the assistance of magnification;
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Included with black or brown spots, coloured crystals (including garnets, etc.);
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chipped or damaged with cleavage(s);
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with external blemishes that can affect overall durability;
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artificially treated, man made, irradiated, laser drilled or heated diamonds;
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filled with a slight tinge of brown, black, grey, or green; or
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originate or speculatively sourced from conflict-zones.
How are diamonds from different from other diamonds?
| ── Bee's Purity |
Bad Purity |
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| If there are two diamonds of the identical 4C classifications, will choose the one with inclusions placed aside or unclearly seen. |
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At our diamonds consultations, all gemologists and associates are obligated to fully disclose all characteristics of each diamond so that you can make an informed choice about your selection.